Email marketing is a form of direct marketing which uses email as a means of communicating commercial messages to an audience. It involves sending emails to either a specific list of recipients or to a general audience in order to promote products, services, or content. The goal of email marketing is to drive sales and conversions by engaging with potential customers through targeted messaging that encourages them to take action. This can include promoting new products, offering special deals or discounts, sharing valuable information or content, and more. Email marketing is an effective way for businesses to reach a large audience in a personalized and cost-effective manner.